Mentally, while curating this drop, I was in Australia. The drop is inspired by a day at the iconic Bondi Icebergs, and the color-story is built around icy blues, sun-washed yellows, and salty orange pops that capture the perfect beach day palette. Designed for long, sun-filled days, it moves from classic stripes to brand new beach knits and new beach knits, towel terry sets and oversized graphic tees made for everything from ocean dips to sunset walks. Always, in the back of my head, with the the customer living in these Daily Drills sets from sunrise to sundown.

designed and styled by me