Grab your surfboard, we’re going Christmas shopping!

The christmas campaign 2025 unfolds on a sunny beach in the Bahamas, where holiday traditions are reimagined through the warm and playful world of Daily Drills. Centered around the theme Warmest Wishes from Daily Drills, the campaign, divided into four parts, blends nostalgic christmas charm with tropical escapism — think palm trees wrapped in lights, vintage-inspired graphics, oversized presents in the sand, and Santa arriving by sea plane instead of sleigh. Through vibrant colors and cinematic storytelling, the campaign captured a holiday season that feels joyful, unexpected, and unmistakably Daily Drills. The collection introduces new thermal PJs, knit fabrics, embroidery techniques, paracord, and for the first time ever tonal stripes !!!

designed and styled by me